Simulate every future. Keep the one that wins.

Predict what your audiences will watch.

Orion shows media companies, brands and institutions exactly which audience they can capture, who already holds that ground, and what to make to win it, before their competitors do. Its twins make up a living synthetic population spanning 193 countries.

Ask like you’d ask a colleague.Get the numbers, and the reasons.

Type your question. Attach an image, a trailer or a pilot, and the twins watch it in full. Orion drafts a neutral study plan with audiences it has found on its map. You approve it, and the simulation runs.

Orion
Prediction ready
26:00

Does this pilot leave people wanting more?

The study plan
Audience
Crime drama fans, found on the map
Method
Each twin watches the whole pilot
Breakdown
Minute by minute
Approve the planApproved by you
The prediction± 3 pts
The twins are watching the pilot
After the pilot
Watch to the end71%
Want episode 257%
Will talk about it36%

Bottom lineThey tune out around minute 12, in the long police station scene. Those who stay want more.

01 · The world

The world, live.

Across 193 countries, the simulation runs around the clock. Its inhabitants, our twins, read, watch and react to what’s happening around them.

The arcs trace a topic as it travels from one place to another. The simulation tracks events, and predicts the next ones.

Twins active right nowOne topic, crossing borders
02 · A country

One country, many audiences.

Zooming in on France. Audiences surface on their own, from what people actually do: a city, a region, a channel’s viewers, an online community.

You see the whole market, open ground and competitor territory alike.

Open groundThis week
Live women’s sport
Short vertical series
Teens buying second-hand

Here, France. Every country has its own twins, grounded in its culture and in over 10,000 behavioural studies.

03 · A city

A city, on its own clock.

Paris moves to a different rhythm from Montpellier. Our twins head to work, pass shop windows, grab lunch, go home and switch on a screen. Their mood shifts with the hour, the neighbourhood, the weather and whatever the city has just been through.

Ask them at the moment that matters to you: the morning commute, the shop visit, the lunch break, the evening. At 9 in the morning and 9 at night, they want different things.

Time of day
06:00Midnight
04 · A twin

A twin, with a life of their own.

Up close, the segment becomes a person. A first name, a face, an age, a job, a neighbourhood, habits, a mood. They carry their country’s history and everything their day has brought. What they know stops at today.

Talk to one of them, then ask how many think the same.

Every twin is invented from scratch, modelled on an audience.

Meanwhile, elsewhere
  • DanielLondon
  • SarahNew York
  • AikoTokyo
  • LucasSão Paulo
05 · The question

Test your decision before you make it.

An A/B test, a format, a casting, a price, a message, before you commit any budget. Orion drafts the audiences and a neutral study plan, and the twins run every scenario as many times as it takes. You get a prediction for each target, with its range and the reasons behind it.

Orion measures what people do when they see your work. You decide, with evidence to back it.

Your questionWhich of these two posters makes you want to watch?
A
BPreferred
In their words

“With B, you get what it’s about right away.”25-49, big city

“A is prettier, but I wouldn’t stop for it.”15-24

“The one with the face, I’d watch with my family.”50 and over

Prediction by targetABRange
Overall
15-24
25-49
50 and over
Big cities
Rest of the country
06 · Why Orion

Four ways to decide.

A research agency

Real people, real answers, weeks later, one study at a time.

A general-purpose AI

Instant answers that drift towards an average, usually American, respondent.

Gut feeling

Hard-won experience, defended alone in the boardroom.

Orion

Every possible future of your decision, simulated on the people of your market. You keep the one that wins.

07 · The product

One engine. A module for every industry.

Orion is the engine: a simulation of the whole world, running in real time, independent of us and of our clients. On top of it sits one module per industry. Each speaks its industry’s language, takes in its material and reports in impact and ROI.

Platforms, broadcasters, producers

Projector

Every channel, platform and creator, from TV to YouTube, TikTok and Twitch: the map of your market, at home and in every export market. Feed Projector your pitches, scripts and trailers. It answers the decisions that make a season: which format to back, with which broadcaster, and which face for which audience.

Opinion and elections

Polis

Opinion and voting intention, territory by territory, ahead of the vote, and what moves each electorate. Polis also works as a research team: quant and qual down to the smallest segment, in direct conversation with the twins.

In every module
Always on

Radar

The open ground in your market, and who is already there.

Every Monday

Weekly

Your audiences’ week, predicted. A Monday ritual for your team.

Any question

Explorer

Question your twins every day, as often as you like, in quant or qual.

Method

Zeus

Your gut reaction, turned into a neutral study plan.

08 · Your data

Start with our simulation. Go further with your data.

  • Orion runs on its own synthetic population, so you can question your market from day one. Bring your own data and your twins get sharper.
  • You see the whole market, competitors’ audiences included. Only you see your studies.
  • Because every audience is synthetic, you can study children and teenagers too.
  • Every study joins your record: what you decided, and what happened next.
09 · The proof

Tested against reality.

On the morning of 29 September 2026, Orion predicted 205,652 protesters. The French Interior Ministry counted 206,000. Our twins also replay real published polls, cell by cell, and we score the gap with the four metrics pollsters and academics use.

Ranking · Spearmanup to1.00

Orion ranks your audiences in the same order as reality, from strongest support to strongest rejection.

Alignment · Pearsonup to0.999

When an audience stands out in the real world, it stands out in the prediction too, in proportion.

Head-to-head · Kendallup to1.00

Pick any two audiences: Orion picks the more supportive one up to 10 times out of 10.

Gap · MAEas low as2.3points

At best, the prediction lands within 2.3 points of the real figure, cell by cell.

Sealed envelope. Every prediction is frozen and timestamped on a public ledger before the event. We open it once the results are in. It stays tamper-proof and verifiable by anyone.

The track record. Every prediction we’ve made, set against what actually happened. Hits and misses alike.

Best scores across 197 real poll studies, replayed by our twins, October 2026.

10 · The team

The audiences and the engine.

Ben comes from media, Mathieu from engineering. One knows audiences, the other builds the engine that simulates them. Eurazeo and Entrepreneur Invest are investors, and media groups already use Orion.

Ben Abrass

Ben Abrass

Founder, CEO

For a century, audience knowledge looked in the rear-view mirror. Ben practised it for fifteen years, from television to the platforms. At Warner Bros., he contributed to the projects that were shaping the media of tomorrow. He came away convinced that AI is bringing human decisions into the age of simulation. With Orion, each one lives all its futures before it is made.

LinkedIn ↗
Mathieu Convers

Mathieu Convers

Co-founder, CPO

Ten-plus years in software engineering, from classified defence projects to SaaS platforms. Former sound engineer and amateur astronomer, Mathieu designs the AI that runs Orion’s simulation.

LinkedIn ↗
11 · Data and trust

Your data stays in France, and stays yours.

Orion is a French company, with French investors and clients. Your studies, your audiences and your twins’ answers stay in France, whatever market you study.

Stored in France

Studies and results are stored in France, with French hosting providers.

For your studies only

Your data serves your work and is never used to train any model.

A closed environment

Each client works in an isolated space. Only you see your studies.

Under your control

You know where your data is. Take it back or delete it whenever you like.

A simulation of the whole world. Data that stays in France.

12 · Contact

Simulate your next decision. Predict the outcome.

Bring us the decision you’re facing. Your twins test every option live, in front of you, and the best one rises to the top. The decision stays human. Orion takes the risk out of it.

Map data © OpenStreetMap, OpenMapTiles, OpenFreeMap