Your audience has a living twin.

Predict what they’ll watch.

Orion helps studios and brands know exactly which audience they can capture, who already holds that space, and what to produce to win, before their competitors do. Its twins form a synthetic population across 193 countries.

Request a demo Discover

Ask the way you talk.Orion tells you how much, and why.

Ask your question in your own words, and attach an image, a trailer or a pilot. The twins watch it all. Orion proposes the audiences it found on its map and a neutral protocol. You approve, and the simulation runs.

Orion

Prediction ready

26:00

Does this pilot make people want to keep watching?

The protocol

Audience: Crime drama fans, found on the map
Method: Each twin watches the whole pilot
Breakdown: Minute by minute

Approve the protocolApproved by you

The prediction± 3 pts

The twins are watching the pilot

After the pilot

Watch to the end71%

Want episode 257%

Will talk about it36%

Bottom lineThey drop off around minute 12, during the long police station scene. Those who stay want more.

01 · The world

The world, as it’s lived.

In 193 countries, the simulation runs day and night. Its inhabitants, our twins, read, watch and react to what happens around them.

The arcs show a topic traveling from one territory to another. The simulation follows events and predicts the ones to come.

Twins active right nowOne topic, across territories

02 · A country

A country, its audiences.

Zooming in on France. Audiences emerge on their own, from what the inhabitants do: a metro area, a region, a channel’s viewers, an online community.

You see the whole market, the open territories as well as the ones your competitors already hold.

Territories opening upThis week

Live women’s sports

Short vertical series

Teens buying secondhand

Here, France. Every country has its own twins, shaped by its culture and by more than 10,000 behavioral studies.

03 · A city

A city, on its people’s clock.

Paris runs on a different clock than Montpellier. Our twins leave for work, walk past shop windows, grab lunch, head home and turn on a screen. Their mood follows the hour, the neighborhood, the weather and whatever the city just went through.

You ask them at the moment that matters to you: the morning commute, the store visit, the lunch break, the evening. At 9 AM and at 9 PM, they watch different things.

Time of day

6 AMMidnight

04 · A twin

A twin, an inhabitant in their own right.

Up close, the segment becomes someone. A first name, a face, an age, a job, a neighborhood, habits, a mood. They carry their country’s history and whatever their day brought them. What they know stops at today.

You talk to them one on one, then ask how many think the same way.

Every twin is invented from scratch, in the image of an audience.

Meanwhile, elsewhere

DanielLondon
SarahNew York
AikoTokyo
LucasSão Paulo

05 · The question

Test your decision before you make it.

An A/B test, a format, a casting, a price, a message, before you spend a dime. Orion proposes the audiences and a neutral protocol, then the twins play out every scenario as many times as it takes. You get a prediction for each target, with its range and their reasons.

Orion measures what people do in front of your work. You make the call, with the arguments to back it.

Your questionWhich of these two posters makes you want to watch?

BPreferred

What they say

“With B, you get what it’s about right away.”25-49, big city

“A is prettier, but I wouldn’t stop for it.”15-24

“The one with the face, I’d watch with my family.”50 and over

Prediction by targetABRange

Overall

15-24

25-49

50 and over

Big cities

Rest of the country

06 · Why Orion

Four ways to decide.

A research firm

Real people surveyed, over several weeks, one study at a time.

A general-purpose AI

An instant answer, pegged to a global average that erases local cultures.

Gut feeling

Hard-won experience, to defend alone in front of leadership.

Orion

The inhabitants of each territory, rooted in its culture, ready for your questions every day, with proof of their predictions.

07 · The product

One engine, one module per industry.

Orion is the engine: the simulation of the whole world runs in real time, independently of us and of our clients. On this engine, we build one module per industry, which speaks its language, takes in its stimuli and delivers results focused on impact and ROI.

Platforms, networks, producers

Projector

Every TV channel, the platforms, YouTube, TikTok, Twitch and their creators: the map of your market, at home and in every export market. Projector takes in your pitches, scripts and trailers, and answers the decisions that make a season: which format to back and in front of which broadcaster, which face for which audience.

Opinion and elections

Polis

Opinion and the vote, territory by territory, before election day, and what moves each electorate. Polis doubles as a research bureau: quant and qual down to the finest segment, in direct conversation with the twins.

In every module

Always on

Radar

The territories opening up in your market, and who holds them.

Every Monday

Weekly

Your audiences’ week, predicted. Your team’s ritual.

Any question

Explorer

Ask your twins every day, as much as you like, in quant or qual.

Method

Zeus

Your gut reaction becomes a neutral research protocol.

08 · Your data

Start with our simulation. Go further with your data.

Orion runs on its own synthetic population. You question your market from day one. Your data, if you bring it, sharpens your twins.
You see the whole market, including your competitors’ audiences. Only you see your studies.
Because your audiences are synthetic, you can study children and teenagers too.
Every study goes into your record: your decisions, set against what they produced.

09 · The proof

Tested against reality.

Our twins replay real polls from research institutes, cell by cell: by age, by gender, by occupation, by vote. The gap is measured with the four metrics pollsters and researchers use.

Ranking · Spearmanup to1.00

Orion ranks your audiences in the same order as the field: who supports most, who pushes back most. That's what drives targeting.

Alignment · Pearsonup to0.999

When an audience stands apart from the others in the field, the projection stands apart by the same amount. The contrasts between your targets are to scale.

Head-to-head · Kendallup to1.00

Pick any two audiences: more than nine times out of ten, Orion names the one that supports most.

Error · MAEas low as2.3points

On average, the projection lands 2.3 points from the actual figure. That's less than the margin of error of a 1,000-person poll.

Sealed envelope. Every prediction is frozen and timestamped on a public ledger before the event. We open it after the results. It stays intact, verifiable by anyone.

The record. All our predictions set against what actually happened, hits and misses alike.

Best scores achieved on our bench of real polls, September 2026.

10 · The team

Two founders, one question.

One comes from content, the other from engineering, and both want to know what people will do next.

Ben Abrass

Founder, CEO

Fifteen years trying to understand audiences. A production company, creative strategy, a YouTube channel network built from scratch. He ended up building the tool he was missing.

LinkedIn ↗

Mathieu Convers

Co-founder, CPO

Over ten years of software engineering, from classified defense projects to SaaS platforms. A former sound engineer and astronomy enthusiast, he designs Orion’s engine.

LinkedIn ↗

11 · Contact

The decision stays human. Orion de-risks it.

Show us the decision ahead of you. We’ll put it in front of your twins, live, with you.